Blogging. When it comes to ecommerce, it’s one inbound marketing strategy you can’t afford to ignore.

It’s the primary place on your website where you can share fresh content, initiate conversations, and connect with current and prospective customers.

Smart online retailers also understand that a blog can be a powerful attraction strategy for any website. Not only will creating high quality blog content help you rank for important keywords in search, it will also give you something valuable to share on social media.

But to get the most bang for your ecommerce blogging buck, you’ve got to make it as easy as possible for people to find exactly what they’re looking for (and hopefully even more). And for that to actually happen, you’ve got to have the right mix of navigation, calls to action, and social sharing.

Let’s take a look at the 5 features your ecommerce blog just can’t live without:

1. Calls to Action.
2. Content Categories.
3. Recent and/or Popular Posts.
4. Social Sharing.
5. Search.

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